The pace of change in all technology markets is
unrelenting. This is very evident in the market for desktop
computers and printers. With improvements in capacity and
performance of laptops many people are turning away from
traditional desktop computers to provide their home computing
needs.
In contrast home printing has expanded rapidly, mainly due to
increased use of digital photography, which obviates the need for
traditional developing and processing associated with film based
photography as users have the flexibility to print their own photos
at home using relatively cheap, reliable and good quality
printers.
This report looks in detail at consumer activity in the market
over the last twelve months to assess where interest and spending
have been greatest. It also uses forward looking research to
identify consumer interests and quantify spending priorities over
the next six months by looking at what types of devices and which
features of those devices consumers are most excited by.
To download a full table of contents for this report,
click here.