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SixthSense™

Desktop PCs and Printers
£2500

Content
  • Introduction
  • Report SummaryToggle
    • Desktop computers
    • Printers
  • Drivers of ChangeToggle
    • Innovation proving irresistible to the wired generation
    • Technology is ‘must have’ these days
    • Momentum spurred on by strong word-of-mouth recommendation
    • Questionable affordability in 2011
    • Spending indicators weak but technology likely to be a priority
    • Inflation eating into disposable income as wage rises remain low
    • Rising unemployment suggests consumers’ fears are well-founded
    • High and rising youth unemployment both a benefit and a barrier
    • Population growing but profile changing
    • Increased household numbers driving volume sales
    • Increased use of social media linked to handheld devices
    • Always-on connectivity
    • Essential to reach opinion formers in the wired world
  • Desktop computing - Drivers and TrendsToggle
    • Potential to increase usage slowing
    • Broadband stimulating use of all types of computers
    • Desktops losing out to flexibility of portables
    • Desktops losing out to functionality of games consoles
    • Desktops still have appeal for web gaming
    • More discrete desktops offer upgrade potential
    • Internet TV a future threat
    • Nettops as media players
    • Separates showing potential
  • Desktop Computing – Consumer InsightToggle
    • Desktops out of fashion
    • Key ownership and purchasing characteristics
    • Brand reach is highly fragmented
    • Direct purchases from manufacturers have significant market reach
    • High value but low volume purchasing in 2011
    • The need for speed
  • Printers and Peripherals – Drivers and TrendsToggle
    • Printer ownership to PC ownership ratio could be higher
    • Multi-function printers popular for home users
    • Wireless connectivity gives greater flexibility
    • Digital photo printing a major boost to home printers
    • Digital photo frames a deterrent to printing
    • Upgrading to new generation of colour laser printers
  • Printers and Peripherals – Consumer InsightToggle
    • Good prospects in a high penetration category
    • Key ownership and purchasing characteristics
    • Top two brands account for half of purchases
    • Leading multi-channel retailers have highest market reach
    • Limited purchasing activity in 2011
    • Multi-function wireless printers driving consumer interest
  • Retail DirectionToggle
    • Dixons Retail
    • Argos
    • Tesco
    • Amazon
    • Comet
  • Other retailersToggle
    • Apple Retail
    • eBay
    • Maplin
    • Ebuyer
    • Best Buy
    • Misco UK
    • Dabs.com
  • Impact of Innovation
  • Insight and Opportunities
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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LATEST RESEARCH | 18 May 2013
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