As technological innovations follow each other more quickly, and
consumers become more sophisticated, it becomes increasingly
important to keep tabs on what they are thinking and what they are
doing - while at the same time it is increasingly difficult to pin
down exactly who the Early Adopters are.
The report looks at the attitudes and habits of Early Adopters -
defined as those who like to own and use the latest technology
items, and who keep up with developments in technology. This report
touches on a variety of technology sectors in relation to:
- Social networking
- Music formats
- Digital radio
- Photography and video
To download a full table of contents for this report,
To buy the Early Adopters report, click here.