Early Adopters
As technological innovations follow each other more quickly, and
consumers become more sophisticated, it becomes increasingly
important to keep tabs on what they are thinking and what they are
doing - while at the same time it is increasingly difficult to pin
down exactly who the Early Adopters are.
The report looks at the attitudes and habits of Early Adopters -
defined as those who like to own and use the latest technology
items, and who keep up with developments in technology. This report
touches on a variety of technology sectors in relation to:
- Smartphones
- Social networking
- Music formats
- Digital radio
- Photography and video
- eReaders
- Gaming
To download a full table of contents for this report,
click here.
To buy the Early Adopters report, click here.