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SixthSense™

Early Adopters

£2500

Content

• Introduction and ScopeToggle
  • Methodology
• Key PointsToggle
  • Young males love technology most
  • … but iPhone users are ahead on mobile technology
  • Choosing a smartphone – features are key
  • Using a smartphone – are they catching up with computers?
  • BlackBerry ahead on email, Apple on almost everything else
  • Location-based services – must try harder
  • As many people watch films on games consoles as on Blu-ray players
  • Water-cooler TV still important
  • iPhones are used to listen to music at home and away
  • Phones are medium of choice for photography – and HTC is ahead of iPhone
  • People with eBook readers love real books too
  • Games console owners play games in any way they can
  • Tablet owners use them most for games and reading
  • It pays to keep customers loyal
• Defining the Early AdopterToggle
  • The geek squad: the product’s the thing for Early Adopters
  • Mobile technology: iPhone users overtaking the Early Adopters?
• Choosing a SmartphoneToggle
  • Ready to upgrade?
  • Apple still well ahead
  • Prepared to pay for an iPhone…
  • Best features – and the best deal
  • What do people love about their phones?
  • And what do they hate?
• Using a smartphoneToggle
  • Are smartphones catching up with computers?
  • Smartphones rule – for Early Adopters at least
  • A constant companion
  • BlackBerry ahead on email, Apple on entertainment and practical uses
  • Out and about: when smartphones are used
  • Days/evenings out
  • Shopping trips
  • Public transport
  • Travelling by car
  • Location-based apps need further promotion
• Social Mobility: Networking with Friends and FamilyToggle
  • Keeping in touch
  • Social life
  • Is Facebook the future for smartphones?
  • The smartphone Twitterati?
• Watching FilmsToggle
  • Watching films at homeToggle
    • DVD player remains most popular
    • Importance of dual-format DVDs
  • Watching films when out and about
• Watching TVToggle
  • Watching TV at homeToggle
    • Is social networking the saviour of water-cooler TV?
    • Age impacts on way TV is watched
    • TV quite important to PVR owners
  • Watching TV when out and about
• Listening to MusicToggle
  • Listening to music at homeToggle
    • CDs still popular
    • Early Adopters listen in a variety of ways
    • Musical smartphones
  • Listening to music while out and aboutToggle
    • Not quite the death of the iPod…
• RadioToggle
  • Listening to radio at homeToggle
    • Low take-up for DAB
  • Listening to radio when out and aboutToggle
    • Car radio dominates
• Photography and VideoToggle
  • Taking photos and videoToggle
    • Phone as popular as camera for photos – and more so for video
    • Phone way ahead of camera for smartphone owners
    • High-definition photographic equipment is an older boys’ toy…
• ReadingToggle
  • How books are readToggle
    • eBooks won’t mean the end of the book
• GamesToggle
  • How games are playedToggle
    • Console owners vary the way they play
    • Female gamers go for Nintendo
    • Gaming is important for Early Adopters
    • iPhone has best games – but HTC owners are biggest gamers
• Tablets and EntertainmentToggle
  • Tablet computer ownershipToggle
    • A small user base
    • Games and reading are the tablet’s main benefits so far
• The FutureToggle
  • Household finances show signs of improvement
• Who’s buying, who’s upgrading?Toggle
  • Smartphone
  • Home entertainment
  • Portable devices
  • Computers
  • Gaming
• DownloadsToggle
  • Questionnaire
  • Report PDF
  • Datasheet
  • Updates

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