Social Mobility: Networking with Friends and Family

SixthSense™

Early Adopters
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Content

Introduction and ScopeToggle
- Methodology
Key PointsToggle
Defining the Early AdopterToggle
- The geek squad: the product’s the thing for Early Adopters
- Mobile technology: iPhone users overtaking the Early Adopters?
Choosing a SmartphoneToggle
Using a smartphoneToggle
Social Mobility: Networking with Friends and FamilyToggle
Watching FilmsToggle
- Watching films at homeToggle
  - DVD player remains most popular
  - Importance of dual-format DVDs
- Watching films when out and about
Watching TVToggle
- Watching TV at homeToggle
- Watching TV when out and about
Listening to MusicToggle
- Listening to music at homeToggle
- Listening to music while out and aboutToggle
  - Not quite the death of the iPod…
RadioToggle
- Listening to radio at homeToggle
  - Low take-up for DAB
- Listening to radio when out and aboutToggle
  - Car radio dominates
Photography and VideoToggle
- Taking photos and videoToggle
ReadingToggle
- How books are readToggle
  - eBooks won’t mean the end of the book
GamesToggle
- How games are playedToggle
Tablets and EntertainmentToggle
- Tablet computer ownershipToggle
  - A small user base
  - Games and reading are the tablet’s main benefits so far
The FutureToggle
- Household finances show signs of improvement
Who’s buying, who’s upgrading?Toggle
DownloadsToggle

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YouGov - What the world thinks

SixthSense™

Early Adopters
£2500

Content

Social Mobility: Networking with Friends and Family

LATEST RESEARCH | 22 May 2013

YouGov - What the world thinks

SixthSense™

Early Adopters £2500

Content

Social Mobility: Networking with Friends and Family

LATEST RESEARCH | 22 May 2013

Early Adopters
£2500