YouGov SixthSense research for this report illustrates how it is
impossible to think about the gaming community as a single market.
Major differences exist by gender, age and socio-economic status as
to how and when games are played, the expenditure lavished on them
and the attitudes of gamers towards particular games.
Nevertheless, research for this report does indicate a number of
key groups that are currently highly attractive for those operating
in the gaming market, as well as a number of emerging groups who
offer the potential to become significant consumers in their own
This report examines the dynamics behind recent and future
development in each of the three sectors that make up the hardware
market, with a review of trends in value and volume sales where
possible. It looks in detail at both the general and specific
drivers behind gaming in the UK, both now and in the future.
To download a full table of contents for this report,
To buy the Gaming report, click here.