Handsets and Apps
This report presents a review of the UK market for mobile phone
handsets. It focuses only on handsets and excludes peripherals that
may be purchased as well as software or downloads such as apps.
However, in the context of research, areas such as apps are
discussed as they relate to the uses to which handsets are being
The market for handsets is driven by wider developments in the
mobile telecoms sector. Handsets have benefitted from steady growth
in this market for much of the last decade, despite the recent
recession leading to a slowdown in value growth. Also impacting on
the market is the ever present threat of competition that comes
from both manufacturers of handsets and network operators.
Innovation is proving a major driver in its own right, with the
smartphone sector acting as a catalyst in stimulating consumer
interest in the latest handset technology. Internet connectivity,
touchscreens and QWERTY keyboards are all now commonplace.
To download a table of contents for this report, click here.