Home Entertainment
This report examines the home entertainment market and the
dynamics behind the recent and future development in four key
sectors: Televisions, Set-top boxes, Games consoles and PCs.
As well as trends in value and volume sales, purchasing
patterns, perceptions towards issues such as features, retail
outlets and brands are examined. Extensive consumer research
into the intentions of consumers towards home entertainment
products as well as the views of those in the trade provides added
insight.
This report also boasts a full provider focus, including the key
competitors in this market's different product lines and their
brand strength.
- General Drivers of Change
- Overall Home Entertainment Market Size, Structure and
Development
- Overview of key sectors
- Market drivers
- Category market size
- Segmentation
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- Ownership levels
- Purchasing habits
- Consumer attitudes towards features
- Brand awareness
- Brand appeal
- Key brand characteristics
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REPORT UPDATE: This report was
updated in November 2011 to include consumer awareness of
technological features such as Full HD, HD Ready and Smart TV and
awareness of 3DTV and IPTV.
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Contents
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Report
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