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Home Entertainment
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Content
  • Introduction & ScopeToggle
    • Background
    • Definitions and methodology
    • Abbreviations and acronyms
  • Report SummaryToggle
    • Key market highlights
    • Key market drivers
    • Current market conditions
    • Key consumer insights
    • The future
  • General Drivers of ChangeToggle
    • Slowdown in UK economy...
    • ... impacts on consumer expenditure
    • Consumer confidence not quite back to what it was pre-Autumn 2007
    • Yet confidence in purchasing white and brown goods remains strong
    • Growing number of UK households continues to offer opportunities...
    • ... with the same true of one-person households
    • An ageing population presents opportunities and challenges
  • Market Size, Structure and DevelopmentToggle
    • Home entertainment equipmentToggle
      • Home entertainment market benefits from innovations
      • Impact of credit crunch and recession leads to a dramatic slowdown in sales
      • Future for home entertainment equipment looks positive
    • Overview of key sectorsToggle
      • Televisions and PCs dominate the market
      • Televisions dominate home entertainment sales
      • Personal computers continue to attract consumer interest
      • Games consoles suffer from lack of innovation
      • STBs represent a small and profitable niche
    • Current ownership levelsToggle
      • DVD players and computers are popular home entertainment products
      • Ownership of household entertainment products varies considerably
      • Men and women demand different products
    • Competing needsToggle
      • Home entertainment suffering from other spending priorities ...
      • ... although falling prices for such equipment should be noted
      • Inflationary pressures exert influence on consumer expenditure
      • Consumers increasingly want to spend money on themselves
  • TelevisionsToggle
    • Introduction
    • SummaryToggle
      • What consumers think
      • Market assessment
      • Future directions
    • Market driversToggle
      • General drivers
      • Specific drivers and innovations
    • Market sizeToggle
      • Television sales boosted by arrival of flat panel technology
      • Recession results in price cutting and fall in retail sales
    • SegmentationToggle
      • Digital receivers outmuscle analogue
      • Switch from analogue terrestrial to digital terrestrial spurs market on
      • LCD dominates screen technology ...
      • ... with LED set to secure its position long-term
      • HD-ready televisions expand to dominate the market
      • Differences between HD-ready and full HD persist
    • Ownership levelsToggle
      • Despite their price, ownership is not directly linked to wealth
      • Presence of children and young adults appears in influence multiple ownership
    • Purchasing habitsToggle
      • Young adults likely to be currently purchasing
      • One in five looking to purchase a television over the coming 12 months
      • Young adults also an important prospect for purchases over the coming year
      • Other promising groups also exist
    • Consumer attitudes towards featuresToggle
      • Ability to view in HD viewed as most important
      • Men record a much higher level of interest in new technology
      • Adults in lower socio-economic groups are more likely to seek out features
      • Older adults are most demanding towards features
      • Interest in plasma is much higher than demonstrated by retail sales
      • Men are most likely to demand new screen technologies
    • Brand awarenessToggle
      • Market share
    • Brand appealToggle
      • Three brands dominate consumer market
      • Lesser known brands stronger when it comes to other television sets
      • Sony retains its position as the pre-eminent brand in the market
      • Quality and perceived technical leadership appear most attractive
    • Distribution Toggle
      • Currys dominates the retail scene
    • 3DTV Toggle
      • Awaiting the revelatory
      • Follow the white rabbit…
      • Buying intentions
      • Consumer hang-ups: pricing and a proof of concept
      • Format wars
    • Smart TV and IP DevicesToggle
      • Methods of viewing online content on a TV set
      • Smart TV
  • Set-top BoxesToggle
    • Introduction
    • SummaryToggle
      • What consumers think
      • Market assessment
      • Future directions
    • Market driversToggle
      • General drivers
      • Specific drivers and innovations
    • Market sizeToggle
      • Falling box prices dent retail sales
      • Switch to digital terrestrial offers a life line
      • Positive benefits from switchover will be tempered by growth in digital televisions
    • SegmentationToggle
      • Terrestrial STBs dominate the retail market
      • HDD capable units take a growing share of value sales
    • OwnershipToggle
      • Four of out five households own a STB
      • Some variation in ownership exists geographically
      • Around half of all STBs acquired as a part of a contract
      • Middle aged adults least likely to have purchased an STB
      • Contract use of STBs accounts for 60% of the market
      • Consumer attitudes towards future purchases
      • Additional features are in demand
    • Brand awarenessToggle
      • Market share and brand appeal
      • Major electrical brands well positioned for future sales
    • DistributionToggle
      • High streets are the most popular choice for STB purchases
      • Mass merchandisers and supermarkets popular
  • Games ConsolesToggle
    • Introduction
    • SummaryToggle
      • What consumers think
      • Market assessment
      • Future directions
    • Market DriversToggle
      • General drivers
      • Specific drivers and innovations
    • Market sizeToggle
      • Hardware sales follow a life cycle pattern of adoption and then decay
      • With market peaking in 2008 and then collapsing back in 2009
    • SegmentationToggle
      • Static consoles re-exert their influence
      • Hand held suffers from an absence of NPD
    • OwnershipToggle
      • Nintendo dominates static and hand held sectors
      • Nintendo’s Wii dominates static market...
      • ... while its DS and DSi the portable market
      • Nintendo’s consoles have feminine appeal...
      • ... while also appeal to different socio-economic groups
    • Consumer attitudes towards purchasesToggle
      • Software is king when it comes to choosing a games console
      • Range of software available is most important to consumers
      • Versatility appeals to around a third of consumers
      • Accessories are not viewed as a priority
      • Young men want versatility more than women
      • Scots and Welsh want more for their money
    • Brand awarenessToggle
      • Market share
    • DistributionToggle
      • Specialist channels predominate within the console market
      • Specialist stores appeal to younger adults
  • PCsToggle
    • Introduction
    • SummaryToggle
      • What consumers think
      • Market assessment
      • Future directions
    • Market driversToggle
      • General drivers
      • Specific drivers and innovations
    • Market sizeToggle
      • Retail sales remain bullish in face of recent recession
      • Signs of improvement expected during 2010
    • SegmentationToggle
      • Notebooks come to dominate the market
      • Desktops see some benefit from all-in-one computing
      • Netbooks emerge with a bang
    • OwnershipToggle
      • Consumers record subtle preferences towards desktop and laptop/netbook PCs
    • Consumer attitudes towards purchasesToggle
      • Netbooks and laptops currently prove more popular PC for recent purchases
      • Falling prices and growth of the internet broaden purchasing groups
      • Men show strong interest in desktop PCs...
      • ... with young women reserving their interest for laptops and netbooks
    • Consumer attitudes towards featuresToggle
      • Consumer demands focus on PC performance
      • Men have a much stronger interest in general PC features...
      • ... with young women a notable interest in laptop features
    • Brand awarenessToggle
      • Market share
    • Brand appealToggle
      • Dell dominates market for desktop PCs...
      • ... as well as the market for laptop/netbook PCs
    • Key brand characteristicsToggle
      • Dell
      • Hewlett Packard
      • Acer
      • Toshiba
      • Apple
      • Dell holds its position for future desktop PC purchases...
      • ... while Apple is the clear leader for future laptop/netbook purchases
    • DistributionToggle
      • Independents and internet-only stores dominate PC purchasing behaviour
      • Internet is proving popular with men...
      • ... while traditional stores attract women
  • AppendixToggle
    • General Information
  • DownloadsToggle
    • Questionnaire
    • Report PDF
    • Results
    • Updates
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LATEST RESEARCH | 26 May 2013
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