The aim of this report is to assess the access to broadband
among UK consumers, how the Internet is used and how much knowledge
consumers have about the broadband they have. This report will
evaluate the value of broadband to consumers and assess the
competitiveness of the market as gauged by the ability and
willingness of consumer to switch broadband provider and the
symmetry of knowledge between consumer and supplier. It will also
consider demand for bundled services (e.g. Internet with TV and
telephony).
The Internet has become integral to the home and business life
of the majority of adults in the UK. Initially seen as an
information resource and communications channel, the Internet is
today increasingly the platform over which entertainment and
financial services are delivered. As this transformation has taken
place so the issues of speed, reliability, cost and access have
grown in importance. As the Internet moves into the entertainment
industry, there is a growing trend for Internet access to be
bundled with TV and other communications services.
Crucial to the exploitation of the Internet is the development
of broadband services and the uptake of high bandwidth broadband.
This is important for individuals and families and also a driver
for the future competitiveness of the UK economy. Like many
computer-related industries, there is considerable confusion among
the public as to what technical terms mean and what is the best
service/product for them: many consumer remain "blinded by science"
when they choose which broadband provider to use and how to judge
the best value for money.
To download a table of contents for this report, click here.