Your cart: 0 items £0

YouGov - What the world thinks

  • About YouGov SixthSense
  • Buy reports
  • Contact YouGov
  • Help
  • Register
  • Login

:

:

Athens Login

SixthSense™

Internet Service Providers
£2500

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • A market set to reach £3bn
    • Most buy bundled services
    • Daily usage the norm
    • Many consumers don’t know what they have
    • Cut out the jargon
    • The need for speed
    • Half of Internet users are sceptical of their ISPs
    • And sceptics are more likely to jump ship
  • Internet PenetrationToggle
    • Broadband dominates
    • Women love their dongles
    • Bundled or stand-alone?
    • The importance of the multi-play offer
  • Internet UsageToggle
    • Internet is accessed daily
    • What the net is used for
    • Most use the net for data light tasks
    • Emailing, e-commerce and research the core uses
    • Young women exploit the potential of the net
    • Three levels of use intensity
  • Do Consumers Know What They Have?Toggle
    • Almost half of users are unaware of their connection speed
    • And half don’t know if their data downloads are capped
    • But more knowledge of where the money goes
    • Four knowledge clusters
    • Women lack technical knowledge
    • Accountants like to be unbundled
  • Influences on User Knowledge LevelsToggle
    • What Internet users know about the Internet
    • Web usage and knowledge linked
    • Generic and specific knowledge linked
    • Where is consumer knowledge deficient?
    • Technical terms and jargon confuse
    • The knowledge-use link
    • What discriminates good knowledge from poor
    • Publishing actual speeds might reduce confusion
  • Attitudes to Speed and Download LimitsToggle
    • Slow connections lead to frustration
    • Access or speed
    • Connectors count the pennies
    • Attitudes to download limits links with attitudes to speed
  • Demand DriversToggle
    • Attitudes to new technology
    • Product factors determine ISP use…
    • Word of mouth more important than advertising
    • Hard headed versus soft headed
  • Attitudes to Service ProvidersToggle
    • Attitudes to ISPs
    • Only 16% are highly sceptical
    • A little knowledge is a useful thing
    • Satisfaction with ISPs
  • Provider SwitchingToggle
    • Two-thirds have thought of switching
    • Does satisfaction reduced churn?
    • Thinking about switching is not the same as actually switching
    • Desire to save money prompts thoughts of switching
    • But money alone is not the prime motivation for actual switching
    • 3.4 million customers up for grabs
    • Sceptics most likely to switch in the future
    • The process of switching
    • Two-thirds consider upgrading
    • Saving money prompts service change
  • Market SharesToggle
    • Virgin Media is the largest brand but BT the largest ISP
    • But BT group the largest ISP
    • Virgin customers the big spenders
    • BT and Virgin use superfast broadband as a competitive weapon…
    • While BSkyB and TalkTalk adopt alternative strategies
  • Market SizeToggle
    • Market worth £2.9bn
    • Internet usage mushrooms
    • Mobile and video traffic takes off
  • ForecastsToggle
    • Spending driven by rising usage
    • Fixed Internet will continue to dominate
    • But mobile and video will grow faster
  • Appendix Toggle
    • Further analysis tables
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
Back to Technology Market Research Back to SixthSense

 

Report Summary
 
  • First
  • Previous
  • Next
  • Last
  • First
  • Previous
  • Next
  • Last
LATEST RESEARCH | 22 May 2013
PreviousNext
  • Download a FREE executive summary of our Green and Electric Cars report
  • Download a FREE executive summary of our Savings and Investments Customer Journey report
  • The Influence and Importance of Food Provenance – FREE Executive Summary
  • Legal services 2011 - Download a FREE Executive Summary
  • Utilities 2012: Switching - Free Executive Summary
  • Legal Services - Download a Free Report Summary
  • Breakfast Habits - Download a FREE Report Summary

Copyright © 2011. YouGov plc is a company registered in England and Wales with company number 03607311.
YouGov plc, 50 Featherstone Street, London, EC1Y 8RT | Copyright Information | Terms and Conditions | Privacy Policy