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Laptops, Tablets & Netbooks
£1750

Content
  • Introduction
  • Report SummaryToggle
    • Laptops and desktops
    • Tablet computers
  • Drivers of ChangeToggle
    • Innovation proving irresistible to the wired generation
    • Technology is ‘must have’ these days
    • Momentum spurred on by strong word-of-mouth recommendation
    • Questionable affordability in 2011
    • Spending indicators weak but technology likely to be a priority
    • Inflation eating into disposable income as wage rises remain low
    • Rising unemployment suggests consumers’ fears are well-founded
    • High and rising youth unemployment both a benefit and a barrier
    • Population growing but profile changing
    • Increased household numbers driving volume sales
    • Increased use of social media linked to handheld devices
    • Always-on connectivity
    • Essential to reach opinion formers in the wired world
  • Laptops and Netbooks – Drivers and TrendsToggle
    • Ownership levels higher than desktopsToggle
      • Internet TV a future threat
    • Broadband stimulating use
    • Greater flexibility than desktops
    • Wireless connectivity contributing to greater flexibility
    • Affordable wireless broadband boosting mobile computing
    • More affordable hardware increasing take-up
    • Laptop versus desktop
    • Netbook versus laptop
  • Laptops and Netbooks – Consumer InsightToggle
    • Portable computers the driving force in computing these days
    • Key ownership and purchasing characteristics
    • Very fragmented brand reach
    • Multi-channel retailers market reach well ahead of online specialists
    • Category has considerable momentum in 2011
    • Performance is everything
  • Drivers and Trends – Tablet ComputersToggle
    • Portable computing changed forever in 2010
    • Early adopters out in force
    • Apps for everything
    • Samsung Galaxy Tab a serious competitor to iPad
    • Keyboard or purely touchscreen?
    • Some other tabs are cheaper but have limited functionality
    • iPad2 launched in March 2011
    • High prices currently a barrier to take-up
    • Buying on contract is an option
  • Tablet Computers – Consumer InsightToggle
    • New kid on the block
    • Key ownership and purchasing characteristics
    • Apple iPad has dominant brand reach
    • Apple Stores have dominant market reach
    • Usage of tablets a threat to several other types of device
    • Two-horse race in 2011
    • 10” screen size likely to win through
  • Retail DirectionToggle
    • Dixons Retail
    • Tesco
    • Comet
    • Argos
    • Apple Retail
  • Other retailersToggle
    • Amazon
    • eBay
    • Brighthouse
    • Ebuyer
    • Best Buy
    • Micro Anvika
    • ASK Electronics
  • Impact of InnovationToggle
    • 3D laptops to debut in 2011
    • Best Buy UK launch livening up the market
    • Dixons Retail own-brand revamp
    • Sony inspired by Apple
  • Insight and OpportunitiesToggle
    • Encouraging older people and less affluent consumers to trade up
    • Laptops offer simplicity and performance
    • Trade-in deals have resonance among upgraders
    • Apple’s dominance in tablet computers unlikely to last forever
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • Report PDF
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