This report examines the mobile phone tariffs consumers are
currently using and how such tariffs are understood. It also
assesses the factors that drive demand, what prompts switching
behaviour and how much use consumers are making of the tariffs they
have bought into
Mobile phones are today a ubiquitous part of everyday life for
the vast majority of consumers, with over 90% of adults having a
mobile. As such, choosing the right tariff is a key lifestyle and
financial issue for consumers. Getting the tariff choice wrong can
mean consumers are wasting money by failing to use all the
communication services they are paying for or by having to pay
additional charges for exceeding their agreed usage levels.
With mobiles of such crucial importance to consumers today, it
is important to understand what consumers want from their mobile
tariff and how well they understand the tariffs they are buying
into. Without a clear understanding of what is available and how
they are likely to use their phones, consumers cannot make clear
and accurate buying decisions.
To download a table of contents for this report, click here.