Your cart: 0 items £0

YouGov - What the world thinks

  • About YouGov SixthSense
  • Buy reports
  • Contact YouGov
  • Help
  • Register
  • Login

:

:

Athens Login

SixthSense™

Mobile Phone Tariffs
£2500

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
    • Abbreviations
  • Report SummaryToggle
    • Spending reaches £8.5bn
    • Modest growth expected
    • Contracts dominate
    • With consumers spending on average almost £18 per month
    • Are contractors wasting money?
    • Lifestyle or communications tool?
    • Searching and buying
    • Tariff switching
  • The Current Deal: An OverviewToggle
    • Almost six in ten have contracts
    • Young boys like their toys
    • Rise of SIM only
    • The three decision stages
    • Typical tariff costs almost £18 per month
    • Three mobile phone typologies
  • Current Contract Deal: SpecificsToggle
    • Average contract length is 20 months
    • Contracts have on average 9 months to run
    • Most contract users have less than 500 bundled voice minutes
    • Providers giving away texts?
    • Many adults unsure about their data allowance
    • Three types of contractors
    • Are contractors wasting their money?
    • But under-spending is a much larger problem
  • What Mobiles Are Used ForToggle
    • How mobiles are used
    • Pocket internet takes off
    • Three main uses
    • Lifestylers make heave use of the phone for all reasons
  • The Buy FactorsToggle
    • Reasons for the current product choice
    • Lifestylers put more emphasis on the handset
    • Monthly contractors have a more complex decision to make
    • The buy factors: monthly contracts
    • The buy factors: PAYG
    • The buy factors: SIM only
  • Searching and Buying Mobile DealsToggle
    • Consumer knowledge
    • Knowledge widens the choice criteria
    • Less product searching in the PAYG sector
    • The more important the phone, the more searching
    • Most deals arranged direct
    • The four search clusters
  • Consumer Switching and SwappingToggle
    • Those on PAYG deals hold them the longest
    • Searching for deals makes switching more likely
    • Contract cycle a key factor in set up of deals for some
    • Differing motivations depending on tariff
    • Five motivational groups
    • How is switching taking place?
    • Handsetters stay put, while savers and adjusters are more likely to shift
    • Tariff loyalty
    • Around a quarter could tariff switch
  • Consumer SatisfactionToggle
    • Mobile deals offer value for money
    • Satisfaction prompts some deal switching
    • Consumers are satisfied with their monthly contracts
    • Consumer satisfaction: PAYG
    • Consumer satisfaction: SIM only
  • Market SharesToggle
    • Everything Everywhere holds one third of the market
  • Market Size and ForecastsToggle
    • Spending on mobile tariffs declines
    • Impact of changes in MTRs
    • Tariff spending by purpose and bundle
    • The data driver
    • Forecasts
    • Spectrum trading
    • 4G technology
  • Appendix Toggle
    • Further Analysis
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
Back to Technology Market Research Back to SixthSense

 

Downloads
 
  • First
  • Previous
  • Next
  • Last

A full ...

  • First
  • Previous
  • Next
  • Last
LATEST RESEARCH | 25 May 2013
PreviousNext
  • Download a FREE executive summary of our Green and Electric Cars report
  • Download a FREE executive summary of our Savings and Investments Customer Journey report
  • The Influence and Importance of Food Provenance – FREE Executive Summary
  • Legal services 2011 - Download a FREE Executive Summary
  • Utilities 2012: Switching - Free Executive Summary
  • Legal Services - Download a Free Report Summary
  • Breakfast Habits - Download a FREE Report Summary

Copyright © 2011. YouGov plc is a company registered in England and Wales with company number 03607311.
YouGov plc, 50 Featherstone Street, London, EC1Y 8RT | Copyright Information | Terms and Conditions | Privacy Policy