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SixthSense™

Online Habits
£1750

Content
  • Introduction and Scope
  • Report SummaryToggle
    • Computer dependence
    • Online times
    • Reasons for going online
    • Online communications
    • Online communications do have some disadvantages
    • Shopping online
    • Mixed emotions
    • Services and information
  • Background to Online HabitsToggle
    • Attitudes to computers
    • An essential part of life
    • Boy’s toys
    • Computers and relationships
    • Computer typologies
    • The qualitative view: What if...?
    • Time spent
    • The qualitative view: Interrupting ‘real life’
  • Accessing the InternetToggle
    • Hardware ownership
  • Internet UsageToggle
    • Main reasons
    • Information finders
    • Communication
    • Shoppers & service users
    • Gaming and entertainment
    • Work related functions
    • Occasional reasons
  • Communicating OnlineToggle
    • Communication platforms
    • Email used universally
    • Social networking sites
    • Hardware for communicating online
    • Reasons for communicating online
    • A lifestyle choice
    • Platforms for online communication
    • Disadvantages of online communication
    • The qualitative view
    • Methods and conversations
    • People talked to
    • Online versus reality
    • Worrying about security threats
  • Online shoppingToggle
    • Types of purchases
    • The best things to buy
    • What actually gets bought
    • Books
    • Clothes
    • Music and films
    • Grocery shopping
    • Less frequently shopped sectors
    • Proportion of purchases
    • Older consumers hedging their bets
    • Young men are key buyers
    • Time & mechanics
    • Advantages of shopping online
    • Advantages by sector buyers
    • Disadvantages of shopping online
    • Mixed feelings
    • The qualitative view: customer satisfaction levels
  • Services & InformationToggle
    • Banking
    • News and weather
    • Other information
    • Holiday and hobby sites
    • Entertainment
    • Usage by attitudes to computers
    • Mix and matching
    • Time spent on finding information
  • DownloadsToggle
    • Report PDF
    • Questionnaire
    • Datasheet
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LATEST RESEARCH | 26 May 2013
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