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SixthSense™

PMPs, e-readers and Handheld Gaming Devices
£1750

Content
  • Introduction
  • Report SummaryToggle
    • Personal media playersToggle
      • On the way to mass-market penetration
      • Considerable momentum
      • Apple and Argos dominate
      • Good prospects for 2011
    • e-readersToggle
      • A modest market – at the moment anyway
      • Amazon leads the way
      • Uncertain prospects for 2011
    • Handheld games consolesToggle
      • A modest category with limited momentum
      • Nintendo dominates
      • Good prospects for 2011
  • Drivers of ChangeToggle
    • Innovation proving irresistible to the wired generation
    • Technology is ‘must have’ these days
    • Momentum spurred on by strong word-of-mouth recommendation
    • Questionable affordability in 2011
    • Spending indicators weak but technology likely to be a priority
    • Inflation eating into disposable income as wage rises remain low
    • Rising unemployment suggests consumers’ fears are well-founded
    • High and rising youth unemployment both a benefit and a barrier
    • Population growing but profile changing
    • Increased household numbers driving volume sales
    • Increased use of social media linked to handheld devices
    • Always-on connectivity
    • Essential to reach opinion formers in the wired world
  • Personal Media Players – Drivers and TrendsToggle
    • Dynamic category with high ratio of purchasing to ownership
    • PMP take-up driven by digitalisation
    • Digital music sales affected by illegal downloading
    • Freely available music boosts gadget usage
    • Greater functionality driving take-up
    • Portability still a key attraction
    • Threat of tablet computers as media centres
    • Apple to be challenged in 2011
  • Personal Media Players – Consumer InsightToggle
    • Strong growth forecast for 2011
    • Key ownership and purchasing characteristics
    • Apple’s brand reach is dominant
    • Argos and Amazon well ahead in market reach
    • High purchasing activity in the next six months
    • Longer battery life and more storage are most sought-after features
  • e-readers – Drivers and TrendsToggle
    • e-readers taking off
    • UK penetration still relatively low
    • Newest models are smaller and lighter but with massive storage
    • Amazon leading on e-readers
    • e-readers already under threat
    • Price drop to trigger take-up
    • It’s all about e-book sales
  • e-readers – Consumer InsightToggle
    • e-readers arrive in 2010
    • Amazon Kindle has dominant brand reach
    • Amazon has dominant market reach
    • Relatively strong future purchasing activity
    • Bundle offers will attract new purchasers
  • Handheld Games Consoles – Drivers and TrendsToggle
    • Handheld devices achieve high penetration
    • Free and low-cost games on phones and tablet computers
    • Static consoles are more fun…
    • …and have greater functionality
    • Handhelds in decline
    • Prospects for a revival in 2011
  • Handheld Games Consoles – Consumer InsightToggle
    • Product reach understated
    • Key purchasing characteristics
    • Nintendo’s brand reach dominant in 2010
    • Argos and Specialists have market reach leadership
    • New console launches may revive interest
    • 3D yet to make an impact as a desirable feature
  • Retail DirectionToggle
    • Argos
    • Amazon
    • Dixons Retail
    • Market reach
  • Other retailersToggle
    • Comet
    • Tesco
    • Apple Retail
    • Game/gamestation
    • HMV
    • Maplin
    • play.com
    • Firebox.com
  • Impact of InnovationToggle
    • Next generation handhelds in time for next Christmas
    • Blockbuster UK building on games
    • Firebox hot for deliveries
  • Insights and OpportunitiesToggle
    • PMPs have the best prospects in the first half of 2011
    • Apple’s dominance not a barrier for retailers
    • e-readers to maintain momentum
    • Handheld games future resting on new consoles
    • Specialist games retailers not inclusive enough
  • DownloadsToggle
    • Questionnaire
    • Report PDF
    • Datasheet
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LATEST RESEARCH | 25 May 2013
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