Smartphones & Sat Navs
The pace of change in all technology markets is
unrelenting. Product categories which were once market
drivers seem marginalized all too quickly as product lifecycles get
shorter and as technology platforms converge.
This is very evident in the markets for smartphones and
PNDs. Smartphones provide internet access and offer a whole
new set of communication options. The fact that smartphones
also have built-in GPS and offer free or much lower cost navigation
apps is affecting demand for PNDs.
This report looks in detail at consumer activity in the market
over the last twelve months to assess where interest and spending
have been greatest. It also uses forward looking research to
identify consumer interests and quantify spending priorities over
the next six months by looking at what types of devices and device
features consumers are most excited by.
To download a full table of contents for this report,
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