Social Media and Financial Services
This report assesses attitudes towards social media usage
focusing on the relationship between the financial services
industry and consumers.
As well as providing a background on general use of Social Media
the report answers the fundamental question - Are Social media
sites are a good way for financial services providers to engage
with consumers?
It asks what kinds of information financial services providers
should offer through social media sites, and assesses the types of
financial products and services considered most suitable for
engaging with consumers through social media sites.
Download the table of contents.