The social media landscape is changing rapidly, and presents
both opportunities and challenges to marketers. Rather than
'talking at' customers, companies have had to learn to listen to,
and to respond to and engage with, customers in ways that are
appropriate to their needs.
This report looks at the social media journey from the point of
view of the customer, including an assessment of the social media
landscape, how users view the key various players and how social
media sites are likely to develop in future.
To download a table of contents for this report, click here.