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Social Media Journey
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Content
  • IntroductionToggle
    • Methodology
  • Report SummaryToggle
    • Facebook: package deals for the masses
    • Twitter: niche destination for independent travellers
    • LinkedIn: the business trip
    • Friends Reunited: nostalgia trip
    • Google+: trips for techies
    • MySpace: girlie weekends
    • Future directions for social media
  • The Social Media LandscapeToggle
    • Who’s travelling – and where are they going?
    • Facebook still the preferred destination
    • Facebook
    • Twitter
    • LinkedIn
    • Friends Reunited
    • Google+
    • MySpace
  • How do they get there? Social media vehiclesToggle
    • Facebook, Twitter and LinkedIn
    • Friends Reunited, MySpace and Google+
    • Media-sharing sites
  • Staying the course?Toggle
    • Facebook, Twitter and LinkedIn
    • Friends Reunited and MySpace
    • Google+
    • Media-sharing sites
  • Frequent FlyersToggle
    • How many?
    • How often?
    • Friends Reunited and MySpace (1)
    • Google+
    • Media-sharing sites
  • Trip Advisor: How the Destinations Measure UpToggle
    • Google+
    • Which would they recommend?
    • Travelling companions
    • Leisure travel: social media and life
    • Commercial travellers: social media and advertising
  • The ‘Big Three’: Facebook, Twitter and LinkedInToggle
    • The Facebook travellerToggle
      • Getting on board
      • Facebook vehicles
      • Using Facebook
      • Facebook and brands
      • What do users like about Facebook?
      • What do they dislike – and how could it be improved?
    • The Twitter travellerToggle
      • Getting on board
      • Nuts and bolts
      • Using Twitter
      • Who do they follow?
      • What do users like about Twitter?
      • What do they dislike – and how could it be improved?
    • The LinkedIn travellerToggle
      • Getting on board
      • Using LinkedIn
      • What do users like about LinkedIn?
      • Dislikes and suggestions for improvement
  • Horses for Courses: How the Three Sites CompareToggle
    • Getting on boardToggle
      • Twitter users are most switched-on to brands
      • A sense of community?
    • Future DirectionsToggle
      • Travel fatigue?
      • Where is social media going?
    • Where are individual sites going?Toggle
      • Facebook
      • Twitter
      • LinkedIn
      • Friends Reunited
      • Google+
      • MySpace
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
    • Updates
    • Report Summary
    • Social Media and Financial Services Presentation
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LATEST RESEARCH | 21 May 2013
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