The Impact of Technology on the Travel Industry
Technology has prompted the travel industry to change and adapt
in many ways over the years. Widespread internet access has meant
that many consumers have become experts at planning and booking
their own holidays and longer trips, and online review sites are
used extensively to research destinations, accommodation and travel
experiences, giving consumers greater power over providers of
Technology has also transformed the travel experience for consumers
while they are away. Portable computers, and now through mobile
technology, means that consumers can continue to plan and book
elements of their holiday once they have left home.
Consumers can also keep in touch with friends and family through
email and social networking, and technology enables them to take
their entertainment, in the form of music, films and reading
matter, with them wherever they go. The development of travel apps
for smartphones and tablets has the potential to have even more
This report looks at how travellers use technology, both when
planning and booking their holidays, and when they are away.
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