Terms and Conditions

Background

YouGov has developed a market intelligence product which examines consumer thinking and behaviour  ("SixthSense"). SixthSense provides subscribers with single copy reports and/or online access to multiple reports and updated information on:

  • Trends in consumer thinking and behaviour
  • Market growth, trends and forecast
  • Brand and company insight

SixthSense content is compiled from proprietary online surveys of the YouGov panel, from secondary sources and from third party content with additional qualitative commentary.

SixthSense delivers results using offline printed reports and/or an online tool.

YouGov has agreed to grant to the Client a non-exclusive licence to access the Service in accordance with the Subscription Agreement and the Special Terms set out below (and which said terms shall be defined as so set out)  and the General Terms and Conditions which are attached to and incorporated as a part of this Agreement.

YouGov Privicy Policy.

Subscription Agreement

The subscription agreement is comprised of the number of reports, and whether online access is paid for at the prices set out and agreed to by the user on the Subscription Page of the YouGov SixthSense online tool or by separate agreement in writing with YouGov.

Special Terms

Service: Access to SixthSense Reports as specified in the Subscription Agreement.

Subscription Fee: As specified in the Subscription Agreement (plus VAT if applicable)

Subscription Term: If paying for a package of reports with online access, the subscription term is a minimum 12 months period, which will automatically renew for a further 12 months unless notice is given to cease this Agreement within the period of 90 days prior to the date of the 12 month anniversary of the start date of the contract or within the period of 90 prior to the 12 month anniversary of the previous renewal date.  For more details on the Subscription Term see section 7.

No. of Permitted Users: Up to 5 users are allowed per subscription. The Client is responsible for nominating who can subscribe under their licence. YouGov reserves the right to refuse access to Permitted users.  If a Client would like more than 5 users, please contact Customer services. For more information on Permitted Users see section 2.

By denoting acceptance of this contract by either signing below or ticking the check-box on the Subscription Page, the Client agrees to all the terms and conditions of this Agreement being the Special Terms, Subscription Agreement and the General Terms and Conditions and the Refund Policy.

Refund Policy

If you have a refund enquiry, please contact YouGov SixthSense customer services on sixthsense@yougov.com or on 0207 012 6063.

General Terms and Conditions

1. Definitions

1.1. The following words shall have the meanings ascribed below:

1.1.1. "Agreement": means the Special Terms, Subscription Agreement and these Terms and Conditions and all and any schedules, annexes and exhibits attached or incorporated hereto by reference from time to time;

1.1.2. "Business Days": days, other than a Saturday or Sunday, on which the banks are open for business both in England and Wales;

1.1.3. "Content": all information, data, text, software, photographs, graphics and all such other material in the form of or forming part of the Service;

1.1.4. "Fees": the Subscription Fee

1.1.5. "Intellectual Property Rights": all and any patents, trade marks, signs and service marks, rights in designs, trade or business names, signs, copyrights (including rights in computer software), database rights and topography rights and all rights or forms of protection of a similar nature or having equivocal effect (whether or not these are registered and including applications for registration of any such rights) which may subsist anywhere in the world; 1.1.6. Permitted User(s)": the number of individual(s) set out in the Special Terms, authorised by and registered with YouGov to access the Service each from a single computer. In each case such individuals must be the Client's employees, agents or consultants (during the term of their engagement with the Client);

1.1.7. "Subscription Fee": as set out in the Special Terms;

1.1.8. "Term": the period set out in Clause 7;

1.1.9. "Website": YouGov's website having the universal resource locator www.yougov.com or www.yougovsixthsense.com or such other universal resource locator as Company may from time to time substitute therefor.

1.1.10. 'Subscription Agreement'. Refers to the agreement between YouGov and the client in terms of the price paid and level of access to SixthSense (whether that agreement is online on the SixthSense tool on the Subscription Page or is by separate agreement in writing between YouGov and the Client).

1.1.11 'Subscription Page' refers to the page(s) on the YouGov SixthSense website where Clients sign up to subscribe to a report and/or online access including pages that denote package options and subscription prices.

2. Licence

2.1. All Intellectual Property Rights in and to the Content, Service and Website and any modifications, amendments, enhancements, revisions or alterations made thereto by YouGov in the course of its performance of its obligations hereunder shall remain vested in YouGov absolutely for life of copyright and all extensions, renewals and revivals thereof and YouGov reserves the right at all times to licence the Content and/or the Service to other parties under terms and conditions to be determined by YouGov and negotiated under a separate contract.

2.2. During the Term and subject to payment of the Subscription Fee, YouGov hereby grants to Client a non-exclusive, non-transferable, revocable licence for each Permitted User to access the Service online through the Website on the terms and conditions of this Agreement.

2.3. The Service may not be accessed by any persons other than Permitted Users. If the Client is an entity, YouGov grants to the Client the right to designate the Permitted User(s), which the Client may change from time to time upon prior written notice to and written consent from YouGov. In no event shall the Client use or permit use of the Service by more than the agreed number of Permitted Users without purchasing additional licences from YouGov.

2.4. The Content available through the Service is solely for information and reference purposes and the internal use of the Client and the Client may only print out or download the Content for internal purposes. Any publication of the Content to third parties without YouGov's prior written consent is prohibited. The Client may not permit third parties to access or use the Service without the Licensor's prior written consent. Neither the Service nor the Content may be supplied, sold, rented, sublicensed leased, exploited, downloaded, accessed, copied, disseminated, distributed, circulated, published, displayed, reproduced or otherwise used whether for profit or otherwise, except as expressly set out in this Agreement.

2.5. Should the reproduction of any part of the Service or Content be required for any reason, the prior written consent of YouGov must be obtained. In any event, any permitted use of any Content must be accompanied by an appropriate credit to YouGov and must be used in the correct context and shall not misrepresent or distort such Content.

2.6. In the event of any unauthorised publication of the Content, or any authorised publication which in YouGov's opinion misrepresents or distorts such Content, YouGov reserves the right to publish a correction, including placing in the public domain any additional Content from the Service that, in the opinion of YouGov, is necessary to correct any misrepresentation or distortion. YouGov reserves the right to seek compensation from the Client in respect of any loss or damage which it suffers as a consequence of any unauthorised publication of the Content.

2.7. YouGov reserves the right, but shall not be obliged, to modify, amend, enhance, revise or alter the Website, Service and Content in its absolute discretion at any time and without further recourse to the Client. Any such modifications, amendments, enhancements, revisions or alternations shall be made available to the Client as part of the Service and shall be subject to the terms and conditions set out in this Agreement.

3. Client Account

3.1. The Client's access to the Service requires the use by each Permitted User of a user name and password which will be allocated to the Client upon registration and payment of the Subscription Fee. Each password is unique to each user name and each user name is unique to the login address.

3.2. All passwords must be kept confidential. The Client is solely responsible for maintaining the confidentiality of all passwords issued to the Client and/or its Permitted Users and the Client must notify YouGov immediately if the Client becomes aware of any unauthorised use of any password or if the Client believes that a password may have become known to an unauthorised third party.

4. Subscription Fee

4.1. In consideration for access to the Service, the Client shall pay to YouGov the Subscription Fee. The Subscription Fee shall include access to the Content. If the Client should require additional training or assistance this shall be charged on a time and materials basis in accordance with YouGov's then current rates.

4.2. If the Client wishes to further interrogate the Content or requires bespoke research or data or reporting, then such additional work shall be charged in addition to the Subscription Fee and in accordance with YouGov's standard terms and conditions.

4.3. If the Client wishes to add Permitted Users stated in the Special Terms, they should contact YouGov.

4.4. The Client agrees and acknowledges that YouGov shall have the right to monitor the number of Permitted Users accessing the Service, which method may include but shall not be limited to the use of cookies and retaining a history of Permitted Users access to the Service. The Client further agrees and acknowledges that YouGov may upon reasonable notice visit the premises of the Client during normal business hours to audit the Client's use of the Service. If YouGov shall determine that the number of Permitted Users is in excess of that stated in the Special Terms, the Client shall pay to YouGov an amount equal to the difference between the actual Subscription Fee paid and that which ought to have been paid in respect of the number of Permitted Users actually using the Service.

4.5. Payments shall be made by Client to YouGov either directly online via the Subscription Page of the SixthSense online tool or if YouGov approves an invoice either in advance of receiving a report and/or online access, or at YouGov's discretion, within 28 days from receipt of YouGov's invoice. For annual subscriptions, subscriptions for the whole 12 month period must be paid in advance. Invoicing will occur either before or at the commencement of the subscription period. The Client shall effect payment by means of cheque or by wire transfer to YouGov's account:

Bank: National Westminster Bank plc
Address: Portsmouth Branch
Account Name: YouGov plc
Account Number: 83754059
Sort Code: 56-00-64

4.6. Value Added Tax (if applicable) shall be payable by the Client to YouGov in addition to the Fees on receipt of YouGov's Value Added Tax invoice in respect of all payments made to or to the order of YouGov pursuant to this Agreement.

4.7. The Client shall punctually pay to YouGov all sums owing to YouGov on the due date under this Agreement and in the event of any late payment all sums due shall bear interest at 2% over National Westminster Bank plc base rate prevailing from time to time, compounded annually.

4.8. YouGov reserves the right to alter the Fees payable for the Service. Any alteration to the Fees will be notified to the Client at least 90 days prior to the next payment date. If the Client does not agree to any such increase, it should terminate its account by giving notice of termination (see paragraph 7 below), otherwise the revised amount will automatically be invoiced to the Client upon the next payment.

5. Warranties and Liability

5.1. YouGov warrants that it has full right and authority to enter into this Agreement with and to grant access to the Service to Client.

5.2. The Service is, to the best of the knowledge, information and belief of YouGov, accurately prepared in accordance with prevailing industry practices. However, because of the number of sources from which YouGov obtains content and the nature of electronic distribution via the internet, YouGov makes no representation or warranty, express or implied, or representation in relation to the fitness of the Service for a particular purpose, the satisfactory quality or reliability of the Service or any warranties or duties regarding accuracy, timeliness, completeness, performance, care or of workmanlike effort. In particular, the Service is provided on an "as is" and "as available" basis. To the extent allowed by applicable law, YouGov hereby disclaims all warranties, conditions or duties of every nature whatsoever. Additionally, YouGov makes no warranty that the Service is free from infection by viruses or anything else that has contaminating or destructive properties.

5.3. YouGov does not provide any warranty against infringement or of title or quiet enjoyment and makes no express warranties in relation thereto.

5.4. The Client acknowledges that the internet, and as a result, the Website is not a completely secure medium of communication. Whilst Company will take steps to prevent unauthorised access to the Website and the Service, the Client acknowledges that there is a possibility that an unauthorised third party may gain access to the Website or the Service. YouGov shall not be responsible for and shall have no liability to the Client or any third party for: a) any loss or damage that results from any person gaining unauthorised access to the Website or Service; b) use or disclosure of any data obtained by any third party as a result of the same having gained unauthorised access to the Website or having intercepted any data as it passes between YouGov and the Client; c) any loss or damage resulting from any malfunction, bugs or viruses in the Client's equipment, software or links.

5.5 The Client acknowledges that use of the Service and the availability of the Website involves reliance upon third party data carriers and telephone companies over which YouGov has no control and accordingly YouGov shall not be responsible for and shall have no liability to the Client or any third party for: a) the loss or corruption of any data sent via the internet; b) the unavailability of the Website; c) the Client's inability to access the Website or to utilise the Website or the Service; howsoever any of the foregoing shall have been caused.

5.6 Any Content downloaded or otherwise obtained through the use of the Service is done at the Client's own discretion and risk and the Client will be solely responsible for any damage to its computer system or loss of data that results from the download of any such material.

5.7 No advice or information, whether oral or written, obtained by the Client from YouGov or through or from the Service shall create any warranty not expressly stated in this Agreement.

5.8 To the fullest extent allowed by applicable law, the Client agrees that YouGov will not be liable to the  Client and/or any third party for any consequential or incidental damages (including but not limited to loss of profits, loss of privacy or for failure to meet any duty including but not limited to any duty of good faith, care, or of workmanlike effort) or for any other indirect, special, or punitive damages whatsoever and howsoever arising out of or related to the Service or to any breach of this Agreement by YouGov, even if YouGov has been advised of the possibility of such damages.

5.9 Subject always to clause 5.8, the Client agrees that its only recovery for any damages that the Client incurs, and its exclusive remedy, shall be limited to damages directly incurred by the Client subject to a maximum limit of the following, at YouGov's election: (1) a refund of the amount of the Subscription Fee paid during the year in which the damage is first incurred, less any reasonable allowance for complying Service received, or (2) correction or replacement of the Service.

5.10 The Client shall indemnify YouGov and its officers and employees against all claims, demands, actions, losses and damages, costs, charges and expenses (including but not limited to reasonable legal costs and disbursements on a solicitor and client basis) suffered, arising from or incurred by reason of the Client's use of the Service and/or Content, the supply of information to YouGov by the Client or the Client's breach of this Agreement.

6. Confidentiality

6.1. Both Parties agree to keep all information that they obtain about the other concerning the business, finances, technology and affairs of the other and regardless of its nature ("Confidential Information"), strictly confidential except where:- a) information has come into the public domain other than by breach of this clause or any other duty of confidence; or b) information is obtained from a third party without breach of this clause or any other duty of confidence; c) information that is required to be disclosed by a government body or court of compellable and competent jurisdiction; or d) the prior written permission of the other party has been obtained.

6.2. The Parties shall divulge Confidential Information only to those employees who are directly involved in the performance of this Agreement and shall ensure that such employees are aware of and comply with these obligations as to confidentiality. The Client shall have an appropriate agreement with each of its employees having access to Confidential Information sufficient to enable the Company to comply with all terms of this Agreement.

6.3. Both Parties agree to protect the Confidential Information with the same standard of care and procedures which it uses to protect its own trade secrets and proprietary information.

7. Term and Termination

7.1. If the Client has signed up for a package deal, this Agreement shall commence on the date hereof and continue for a minimum period of 12 months until notified otherwise. If the Client has signed up for a single copy report, this Agreement shall commence on the date hereof and continue for a period of 12 months.

7.2. Either party may give to the other party written notice of termination 90 days before the effected termination date. This Agreement cannot be terminated within the first 275 days of commencement of the agreement or within 275 days from the anniversary of its renewal. If The Agreement is not terminated within the 90 day period prior to the termination date, then it will automatically renew for a further 12 month period with the same termination terms.

7.3. This Agreement may be terminated forthwith by either party on written notice if the other party is in breach of any material term of this Agreement and, in the event that such breach is capable of being remedied, fails to remedy the breach within 30 days of receipt of such written notice.

7.4. Should either party become bankrupt, insolvent, the subject of a winding up petition, enter into an agreement with its creditors or be found guilty of fraud or other criminal offence then the other party shall have the right by notice in writing to terminate this Agreement immediately.

7.5. Termination of the Service shall not prejudice any rights of either party which have arisen on or before the date of termination.

7.6. Upon termination of this Agreement:-

a) the Client's access to the Service shall immediately cease;

b) the Client shall forthwith pay to YouGov all sums owing under this Agreement;

c) the ownership of all rights licensed pursuant to this Agreement shall automatically revert to YouGov and the Client shall execute any instruments required by YouGov to confirm the foregoing.

8. Assignment

8.1. The Client may not assign or transfer, either in whole or in part, this Agreement nor any rights and obligations arising under it, except upon the prior written consent of YouGov.

9. Notice

9.1. Any notice or other document required to be given under this Agreement or any communication between the Parties with respect to any of the provisions of this Agreement shall be in writing in English and be deemed duly given if signed by or on behalf of a duly authorised officer of the Party giving the notice and if left at or sent by pre-paid registered or recorded delivery post or by facsimile transmission or other means of telecommunication excluding e-mail in permanent written form to the address of the Party receiving such notice as set out at the head of the Agreement or as notified between the Parties for the purpose of this Clause. For the avoidance of doubt, the postal address for communication with YouGov is: 50 Featherstone Street, London, EC1Y 8RT and the facsimile number is +44 (0) 20 7012 6001.

9.2. Any such notice or other communication shall be deemed to be given to and received by the addressee:- a) at the time the same is left at the address of or handed to a representative of the Party to be served; b) two Business Days following the date of posting if the Licensees address is one within the United Kingdom and Eire and seven Business Days if outside the United Kingdom and Eire; c) in the case of a facsimile transmission or other means of telecommunication on the next following Business Day but subject to the production of a complete fax transmission receipt or other similar proof of transmission.

9.3. In proving the giving of a notice it should be sufficient to prove that the notice was left or that the envelope containing the notice was properly addressed and posted or that the applicable means of telecommunication was addressed and despatched and despatch of the transmission was confirmed and/or acknowledged as the case may be.

10. General

10.1. No delay or failure by either Party to detect, protect or remedy the failure of the other Party to perform any obligation under this Agreement shall constitute a waiver of the aggrieved Party's rights. No waiver of any provision of this Agreement or any rights or obligations of either Party will be effective unless agreed in writing and signed by the relevant Party waiving compliance. Any such waiver will be effective only in the specific instance and for the specific purpose specified in writing. 10.2. Each Party is an independent contractor and nothing in this Agreement shall be construed as constituting either Party a partner, joint venture, agent or legal representative of the other or as conferring on either Party any right power or authority to create any obligation, express or implied, on behalf of the other.

10.3. Neither of the Parties has entered into this Agreement in reliance upon any representation, warranty or undertaking by or on behalf of any other Party which is not expressly set out in this Agreement. Neither Party shall have any remedy in respect of any misrepresentation or untrue statement made by any other Party hereto unless and to the extent that the claim lies for breach of warranty under this Agreement (save that this clause shall not exclude any liability for fraudulent misrepresentation).

10.4. Neither Party shall be liable for failure to perform or delay in performing any obligation under this Agreement if the failure or delay is caused by any circumstances beyond its reasonable control, including but not limited to acts of God, war, civil commotion or industrial dispute. If such delay or failure continues for at least ninety days, either Party will be entitled to terminate this Agreement by notice in writing to the other.

10.5. The clause headings in this Agreement are for the convenience of reference only and are not part of the clause and do not form part of this Agreement and shall not be used in construing this Agreement.

10.6. Words importing the singular shall (where appropriate) mean and include the plural and vice versa. Words importing any one gender shall (where appropriate) mean and include the other gender and vice versa. Words importing natural persons shall (where appropriate) mean and include companies, corporations, unincorporated firms, associations and other entities recognised by law and vice versa.

10.7. Each Party hereby undertakes that it will at the request and expense of the other Party do all such further things and execute all such further documents as the other Party may from time to time require for the purpose of confirming the other Party's rights pursuant to this Agreement and/or giving effect to the provisions of this Agreement.

10.8. If any one or more of the provisions of this Agreement is found to be unenforceable, it or they shall be deemed to be removed and the rest of this Agreement shall stand as long as it continues to evidence the basis upon which the Parties have entered into this Agreement.

10.9. A person who is not party to this Agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any terms of this Agreement but this does not affect any right or remedy of a third party which exists or is available apart from the Act.

10.10. This Agreement supersedes all previous arrangements understandings representations or agreements between both Parties with respect to the subject matter hereof and constitutes the entire agreement between both Parties in relation thereto and no variation of any of the terms or conditions hereof may be made unless such variation is agreed in writing and signed by both Parties; notwithstanding the foregoing, this sub-clause 10.10 shall only apply to the provision of the Service and shall not apply to any other arrangements made between the Parties as to the provision by YouGov of any other services to the Client.

10.11. This Agreement shall be construed and performed in all respects in accordance with and shall be governed by English law and the Parties irrevocably submit to the jurisdiction of the English Courts.